Spring Fellows – Weekend Four

We begin the weekend with Cindy Morgan from Spectrum Media. She will talk about how to buy media in the digital world and how your advertising can be tailored to fit your budget while maximizing the reach of your message. Using multiple media platforms to reach the voters, and utilizing targeted digital media is one of the tools to winning campaigns at statewide and local levels.

Friday evening we will continue to learn how to put together a Campaign Plan. Following last weekend’s discussion on “How to Write a District Analysis”, Executive Director Ross Harris will now discuss “How to Prepare a Campaign Budget and Timeline” from her years of experience as a campaign manager. You will now have the tools you need to complete your own campaign plan for the office for which you are running as part of the class curriculum.